Spain

Aurawear

Aurawear is a shapewear company based in Spain that adapts to every body type, providing comfort and confidence to its customers. The brand's mission is to empower individuals by offering high-quality shapewear that enhances their natural beauty and promotes self-love. With a focus on inclusivity and body positivity, Aurawear aims to create a supportive community where everyone can feel comfortable and confident in their own skin.

Web Design & Development

The project was created to redesign the main product page and optimize the user experience to increase sales. This page is the most important one for the brand, as it is where customers can find all the information about the products and make their purchase, the product page must convince them that it is the product they were looking for, as it gives them a solution to their problem. Specifically a Wireless Shaping Bra that stays upright, that is comfortable, stretchable and supportive. We focused on creating a clean and modern design that highlights the products and their features, while also making it easy for customers to navigate and find what they are looking for.

portfolio
We started working on the website design and development inspired by their brand identity.with the carousel of images in the product, showing the different angles and details of the product, to give customers a better understanding of what they are buying.
portfolio
The product description must include all the necessary information about the product, such as reviews, colors, sizes, quantity, time delivery and any special features.

Special details

portfolio
One of the most important aspects of the project was to highlight the special features of each product, specifically the sizes, materials, shipping and returns and why you should buy it.
portfolio
We also encourage customers showing reviews and testimonials to build trust and credibility. They can explore more products to add them to their cart.

Before and After, Reviews & Similar Products

portfolio
Lastly, we added a section of before and after, to show the results of the product and how it can help customers to achieve their desired look. This section is very important to build trust and credibility with customers, as it shows real results and testimonials from other customers. We also encourage customers showing reviews and testimonials to build trust and credibility, the more reviews the better. They can explore more products to add them to their cart.

Conclusion

The redesign of the Aurawear product page was a success, as it improved the user experience and increased sales. The new design is clean, modern and easy to navigate, while also highlighting the products and their features. The addition of customer reviews and testimonials helped to build trust and credibility with customers, which is essential for any e-commerce website. Overall, the project was a great opportunity to work with a brand that values inclusivity and body positivity, and we are proud to have contributed to their mission of empowering individuals through high-quality shapewear.