Valencia, Spain

Kaivau

  • Client

    Kaivau

  • Date

    2024

  • Project link (Inactive since 2026)

    Kaivau.com

Kaivau was a project that started in 2024 as a brand from my personal Youtube Channel in the Spanish market. The idea was to create a brand that would be able to sell products related to the content of the channel. In this case, the brand is focused on wellness, exercise and healthy lifestyle. So we created an underwear that is "anti-cameltoe", meaning that you can wear whatever you like to the gym and you will not have to worry about the discomfort of the cameltoe. The project was a success but unfortunately, I had to move to France and so the delivery of the products was not possible anymore. So we decided to stop the project and focus on other things.

Web Design & Development

The design and development of the webpage was first through Figma and later on Shopify, some modification were done via; HTML, CSS and Javascript.

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The homepage had to showcase the product while also showing the brand's identity and values. We wanted to show sportive models and the best testimonials, while also having a call-to-action button that would direct the customer directly to the product page.
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In the product page we show the product from all the angles while also having positive reviews available. If the client is doubting the purchase, they can continue scrolling to see the most asked questions and answers. We also included before and after images to show the difference in comfort and fit.

Social Media

Youtube

The underwear is shown in different Youtube videos that have a subject similar to the product and that the audience can relate to, specifically, women between 25 and 40 years old. I wanted to show the product in the videos that they would find more interesting.

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I showcase the product through my own Youtube Channel.
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Here you can see the ad in another video I created to showcase the product.

Conclusion

Overall, the project was challenging but rewarding. It allowed me to improve my skills in web design, development, photography, coordinating teams, working with other content creators, creating ads on youtube, learning how to work with suppliers, shipping and gaining experience in managing a full project from start to finish.